Welcome to Subaru of London
Subaru of London, located at 675 Wharncliffe Rd S, stands out for its exceptional customer service and a welcoming atmosphere. Customers rave about the dealership's honest and caring staff, who go above and beyond to deliver a stress-free car-buying experience. From Scott Gawthroupe's multiple Subaru purchases to glowing reviews for team members like Ryan, Steve, and Brent Erb, the dealership is praised for its knowledgeable and responsive approach. With a reputation for offering safe, fun all-wheel-drive vehicles that thrive in Ontario’s diverse weather, Subaru of London not only sells cars but also builds lasting relationships with its customers.
Subaru of London: Reviews & Ratings
Amazing people working at this dealership. Each and every single person there are all awesome caring people. This is my 3rd Subaru car purchased from the same dealership (Impreza, WRX & now BRZ). I'll continue to do business with them as it's totally stress-free, they're honest and they treat you like family. It's not your typical dealer experience to say the least. The cars are the safest and most fun to drive in our Ontario snow and bad weather (all wheel drive) and a blast in good weather. Seriously, check them out you won't be sorry.
Ryan and Steve are the best! Flawless service and went out of their way to find me the colour and trim package I wanted asap! Very responsive and flexible on every aspect of the purchase. Highly recommend Subaru it’s the best overall car brand on Consumer Reports plus made in Japan not US! Can’t wait to pick up my new Crosstrek! Thanks so much Ryan and Steve!
Exceptional Customer Service and Appreciation, I wanted to reach out and express my sincere appreciation for your outstanding customer service. Based on my personal experience buying vehicles from various dealerships, I have to say that Brent Erb, level of knowledge, understanding, and transparency is unlike anything I have ever encountered. His dedication to the craft of sales, combined with his exceptional customer service, is truly unique in this business. As a former Sales Rep in the automotive industries, I can confidently say that Brent Erb have a natural talent for this career that we have a passion for. His attention to detail and customer-first approach truly set him apart from other Subarus dealers I personally have delt with when i started looking in to a Subaru 2 years ago, as why I cam back to Brent Erb, even if i had to drive 2 hours just to deal with Brent. I also had the opportunity to take home my new 2024 WRX RS, and after driving it for about 140 kilometers, I can clearly see why this car is a hidden gem. The suspension feels tighter, the handling is phenomenal, and the braking is where I really noticed the difference, wow! As a performance driver myself, this is by far the most impressive WRX experience I've had. While there are a few features I miss from my previous 2023 WRX that I leased from from this Subaru of London, the overall wow factor of the RS more than makes up for it. I can't stop smiling. Given the value of the WRX RS the Value in its class, I wouldn’t hesitate to buy another one. And with someone like Brent Erb at the helm, there’s no reason to consider working with anyone else. Your passion for what you do really shines through. Your upper management should know how dedicated, honest, and most of all, caring you are to your customers. Like me, I truly believe you are amazing in what you do, and I sincerely hope you get the recognition you deserve. Brent Erb & Subaru Of London, customer service, showing value, and setting a benchmark for others in the industry. Subaru of London is lucky to have Brent Erb, and should be proud of the amazing work and the detail from start to finished you're doing. Thank you once again for going above and beyond in your sales efforts. will see you in about 3 years for my next Subaru WRX.
Huge thanks to Andrew, Joe, Kylie, and the team for an awesome experience! Andrew was super helpful and made finding the perfect car easy. The financing process was smooth with great terms. Highly recommend Subaru of London for their superb service excellence!
We had an exceptional experience at Subaru of London! Ryan and Steve were incredibly helpful, guiding us through the car purchase process with professionalism and care. They made everything seamless and stress-free, and we couldn’t have asked for better service. We’re thrilled with our new vehicle and highly recommend Subaru of London to anyone looking for a great car-buying experience. Thank you, Ryan and Steve!
Excellent experience with Brent at Subaru of London. Friendly, attentive service throughout the new car purchase and trade-in process. They truly listened to our needs and delivered on every promise. Highly recommend for anyone seeking a new Subaru - their commitment to customer satisfaction is outstanding. Thanks to Brent and the team for a positive, stress-free car-buying experience.
I had a fantastic experience purchasing my 2025 Subaru Outback from Ryan at Subaru London. He was incredibly knowledgeable about the car’s features and took the time to explain financing and warranty options clearly. Ryan struck the perfect balance—always available to help but never pushy. He was personable, organized, and an excellent communicator throughout the entire process. Even after the sale, he followed up to make sure I was completely satisfied. Highly recommend working with Ryan!
Ryan Smith was our Sales rep. I would rate him 10/10 as he went over and above for a smooth delivery of our 2025 Forester. Steve Tucker of the Financing also helped us and got us some good deals. Overall I’ve had an excellent experience with Subaru Of London. I would definitely recommend my friends in this city to choose a Subbie if needed.
Location
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675 Wharncliffe Rd S, London, ON N6J 2N7, Canada Hotline: +1 519-455-5985
Located at 675 Wharncliffe Rd S in London, Ontario, Subaru of London is more than just a dealership; it is a community where exceptional customer service meets a passion for automotive excellence. As a central hub for Subaru enthusiasts, this dealership has earned its reputation through the acknowledgment of loyal customers who frequently express their satisfaction with the honest and welcoming approach adopted by the team.
Reviews from esteemed customers highlight a stellar experience with the dedicated staff, including names like Ryan, Steve, and Brent Erb. Scott Gawthroupe captures the essence of their service, noting that each interaction feels personal and familial, making the car purchasing journey stress-free. Scott's enthusiasm for his third Subaru purchase—an Impreza, followed by a WRX, and now the BRZ—reflects the exceptional vehicles that come from this brand, especially praised for their all-wheel drive capabilities suited for Ontario's snowy roads.
Linda McDougall's heartfelt thanks to the team for flawless service underscores the commitment of Subaru of London to cater to individual needs, from color selection to trim packages. With the stellar ratings by Consumer Reports and a solid production base in Japan, it's no wonder customers like Linda are eager to recommend Subaru vehicles to others.
Above all, what makes Subaru of London stand out is its team of passionate and knowledgeable professionals. Jose Viana lauds Brent Erb's unique expertise and transparent interaction, which set the benchmark for car dealerships. His unwavering dedication shines through in every transaction, a quality that earns the respect of customers across the board. The thrill of driving a newly acquired 2024 WRX RS has left Jose elated, evidencing the exhilarating performance and meticulous attention to detail by Subaru engineers that keeps enthusiasts coming back.
The welcoming ambiance and the willingness of staff members like Andrew, Joe, and Kylie to ensure a smooth financing process resonate well with customers, as captured by Karen Wan. Their expertise made it delightfully easy for her to find the perfect vehicle, reinforcing the dealership’s emphasis on customer satisfaction. This kind of service excellence is what connects Subaru of London with driving enthusiasts seeking not just a car, but an experience that matches their lifestyle.
In every aspect, from purchase to aftercare, Subaru of London excels in delivering a well-rounded, positive customer experience. The reviews speak for themselves, painting a picture of dedication, knowledge, and community spirit that is hard to find in today's automotive marketplace. Whether you're looking for a reliable all-wheel-drive vehicle for cold winters or a fun ride for sunny weekends, Subaru of London is a must-visit destination where “family-like” service meets exceptional vehicles.